How can we have real, meaningful conversations about drugs?
Sally Church (@MaverickNY) has it right:
How many Pharma companies have blogs, share pictures on Flickr, engage in a dialogue with patients or even listen to what patients are thinking about their company, product and services? Pharma loves push marketing. This takes several different forms - sales reps telling doctors about drugs, CME and medical education where key opinion leaders tell doctors about drugs, ads in journals, press releases on websites etc etc etc. Nowhere in all this push marketing is any sign of the pull effect and actively listening outside of the usual traditional market research. Sally Church, Pharma Strategy Blog, Apr 2009
How can we move pharma from market research into actual conversations without fear of being smacked down by the FDA? How can we make conversations about drugs more real, more trusted? Are the old ways of doing things driven by tradition or fear?
